miércoles, 18 de diciembre de 2013

CURIOSITIES/ DR. DRE/ HEADPHONES EMPIRE



Dr Dre was born to unwed teenage parents in a gang-ridden neighborhood of Compton, California. His talent as a rapper made him a millionaire and shot him to the top of hip-hop music charts. 
But his business acumen has led him build a headphones empire that paid him $110million last year. 
His 'Beats by Dr Dre' premium headphones have become seemingly ubiquitous. The red 'b' logo is an iconic, making them a must-have accessory for millions of young people.
Dr Dre, 47, himself pocketed $100million of that cash. 
The business began in 2006 after an epiphany. Dr Dre was reportedly walking along the beach with Interscope Records Chairman Jimmy Iovine, contemplating whether he should launch his own line of shoes. 
'(Forget) sneakers,' Mr Iovine reportedly said. 'Let’s sell speakers!'
Dr Dre has relied on endorsement by popular musicians to help sell his pricey earphones. 
Justin Bieber, Lady GaGa, will.i.am. and P Diddy have all been tapped to endorse different head phone models.
The result of all that star power has been millions and millions of sales. With headphones priced between $150 and $400 -- Dr Dre's company has raked in impressive revenue numbers.
(See Dr. Dre)

APPLE & SONY

Apple and Sony are two of the biggest and most important brands in this topic, which can show us the development of headphones in the music industry as a personal gadget. This is the most important think, in most cases we need a gadget to make sense in the use of headphones.

The next links show the evolution of the most important personal music gadgets.



Ipod's first commercial/ Apple/ cuffie/ ipod/music

Ipod commercial / Apple/ cuffie/ ipod/music

Sony walkman's first commercial/sony/walkman/cuffie/music/80’s

Sony walkman's japanese commercial/sony/walkman/cuffie/music/80’s

Sony discman commercial /sony/discman/cuffie/music/90’s

Sony walkman commercial/sony walkman serie w & cuffie/music/Current Time

Sony walkman commercial /sony walkman serie w & cuffie/music/Current Time



CURIOSITIES AND SAFETY

Headphones are also used in communication as a helpful and safety tool during driving.
There are, in the current time, different kind of headphones, different versions. many of them are used as handsfree.




DRIVE SAFETY
DRIVE SAFETY (2)

Curiosity: Might busters/ TV show.


MB PART 1
MB PART 2


MB PART 3

Performance, conceptual arts: "SILENCE PARTY", new concept or stupidness? there is not noise but there is missing human interaction.


 
MARINA ABRAMOVIC: Silence party
Governors ball by SENNHEISER/USA
SHHHH SILENT PARTY
CALIFORNIA ACADEMY OF SCIENCE



OTHER USES

We began using headphones in communication and we still using like this, but it's also important to considerate that headphones have change during the time, due to technology, ergonomics and the new living concepts.



MILITARY COMMUNICATION





MILITARY GADGETS


RESEARCH


ENTERTAINMENT AND TRAINING


RADIO STATION


RECORDING STUDIO









BEST BRANDS/ COMMERCIALS

HEADPHONES AND CURRENT TIME:

NOTE: Now, the headphones are not only for listening music, noise cancelling, used in a radio cabin, they're also an expensive accessory for simple users, no even the technology.

 
BEATS
 
BOSE
 
BOSE (2)
 
BOSE (3)
MONSTER DIAMOND
NOKIA
SONY (1)
SONY (2)
SENNHEISER (1)
SENNHEISER (2)
SENNHEISER (3)

INNOVATION/BRANDS



INNOVATION:

Best brands working on innovation!


APPLE: EarPods/ ergonomics
BOSE: Noise reduction
BOSE: Noise reduction (2)


BOSE: Sport Headphones


SENNHEISER: Noise cancelling

Q-Sound headphones: bluetooth headphones that work with solar energy






Submarine headphones: they work under the water, transfering the sound though the zygomatic bone located on the located in the area of ​​the cheekbones.